Product Roadmap Development
I need a roadmap I can trust
You need a product roadmap that's more than a list of features. One that connects to real outcomes, earns stakeholder buy-in, and guides your team with confidence.
The Challenge
Your roadmap isn’t working. Maybe it’s a feature factory wishlist that doesn’t connect to strategy. Maybe it’s a political compromise that satisfies no one. Maybe it changes so often that nobody trusts it anymore.
A roadmap should create clarity. Instead, yours creates confusion.
The problem isn’t the tool. Isn’t the lack of fancy roadmap slides. What you need is a common, clear view that drives informed, consistent decisions. Clearly communicated. Your roadmap should lead to clarity and focus — not just features delivered.
You need a roadmap you can actually stand behind.
You might be thinking...
What People Say
"I had the privilege of working with Toon as a Product Owner on his team. For someone eager to grow further in product management, it was truly a privilege to work with someone who brings such deep senior product expertise. Toon succeeded in bringing focus where that had not been achieved before, not only within the team but also across the wider organisation. He creates an environment where you feel naturally motivated to go the extra mile."
"This has been the year in which I've learned and grown the most in my product management journey."
Leenke De Donder
Product Person
"Toon's ability to craft compelling visions and innovative solutions at Skryv was not just future-aware but transformational. His strategic foresight in technology set a solid foundation for our future. My time at Skryv was a journey outside my comfort zone, surrounded by a fantastic team, leading to profound personal and professional growth."
"A Very Impactful Experience!"
Maarten Landuyt
Co-Founder of Skryv & COO
My Approach
I work with you and your team to build a roadmap that's grounded in evidence, connected to outcomes, and designed to earn trust.
Clarity
Map your Landscape - Days
I dig into your current state — what's working, what's not, and why. I review existing roadmaps, talk to key stakeholders, understand your strategy (or help clarify it), and assess how product decisions get made today. I identify the root causes of roadmap dysfunction, not just the symptoms.
Expect: A clear diagnosis of what's broken and what needs to change.
Focus
Roadmap Development · Weeks
Working with your team, I build an outcome-driven roadmap. This isn't about picking features from a backlog — it's about connecting product work to business goals, prioritising based on evidence, and making explicit trade-offs. The roadmap includes clear outcomes, honest timelines, and the reasoning behind every major bet.
Expect: A draft roadmap with clear outcomes, priorities, and the evidence supporting each decision.
Momentum
Execution towards Autonomy · Optional
I work alongside your team to deliver the first batch of features, installing feedback mechanisms for continuous roadmap improvement. I help set up operational communication rhythms so stakeholders stay informed without constant check-ins. The goal: your team becomes autonomous while maintaining the results.
Expect: First features delivered, feedback loops in place, and a team ready to own the roadmap independently.
What You Get
Outcome-Driven Roadmap
A roadmap organised around outcomes, not only features — showing what you're trying to achieve and why.
Prioritisation Framework
A clear, repeatable way to make priority decisions that your team can use going forward.
Evidence Foundation
Customer evidence, market data, and strategic rationale documented for every major initiative.
Stakeholder Alignment
Buy-in from leadership and key stakeholders, with their concerns addressed explicitly.
Communication Plan
A plan for how to share and update the roadmap with different audiences.
Governance Process
A lightweight process for keeping the roadmap alive and trustworthy over time.
Who This Is For
This is for you if...
- ✓ Your current roadmap is a wishlist of features with no clear strategic connection
- ✓ Stakeholder trust in the roadmap has eroded and you need to rebuild it
- ✓ You're preparing for a board meeting, funding round, or strategic planning cycle
- ✓ Product and engineering are frequently misaligned on what to build next
- ✓ You want to shift from output-driven to outcome-driven product development
This is NOT for you if...
- You just want someone to put your existing feature list into a prettier format
- Leadership isn't willing to make real trade-offs or say no to things
- You need ongoing product management, not a focused roadmap engagement
- You're looking for a roadmap tool recommendation (I'm tool-agnostic)
Read More
Strategy in 5 Choices
Strategy is anything but a planning exercise - it's 5 powerful choices that create coherence and consistency.
What To Do When Your Core Activity Becomes Commodity?
A LinkedIn update about Barnes & Noble illustrates the value of Wardley Mapping for strategic thinking!
Test-Driven Business Modelling for Product Success
Discover how TDD principles applied at business level can prevent expensive failures and accelerate learning.
From Assumptions to Insights: Customer Discovery That Works
Learn the 4 forces framework that reveals why customers really switch (it's not features). Transform your discovery meetings into invaluable validation sessions.
More articles on my newsletter
Ready for an honest conversation?
I offer a free expert session around this topic.
No pitch, no pressure. Just an honest look at where you are,
with relevant advice for next steps — with or without me.
Free Expert Session
Up to 3 hours · Honest assessment · No commitment