Product Improvement
We're not getting the results we hoped for
You've shipped features. You've hit deadlines. But the traction isn't there. The metrics aren't moving. Something's off — and you need to figure out what.
The Challenge
You’re not starting from zero. You have a product. You have users. You have a team that’s been working hard.
But something isn’t clicking.
Maybe adoption is lower than expected. Maybe churn is too high. Maybe you’re building feature after feature, but the needle isn’t moving on the metrics that matter.
The frustrating part? You can’t quite put your finger on the problem. Is it the product? The positioning? The market? The way you’re working?
And here’s what I’ve seen over and over: teams in this situation often double down on what they’ve been doing. More features. Faster delivery. Harder work. But if the foundation is off, working harder just gets you to the wrong place faster.
You might be thinking...
What People Say
"Toon brings deep knowledge and hands-on experience that command respect, both technically and organisationally. His insights and proactive approach allowed us to address critical challenges, gradually improving our structure and workflow. His ability to focus on what truly matters, coupled with his open communication and thoughtful suggestions, made our collaboration highly effective."
"I wouldn't hesitate to work with him again!"
Hans Van Winckel
Managing Director 4411 (Be-Mobile)
"I had the privilege of working with Toon as a Product Owner on his team. For someone eager to grow further in product management, it was truly a privilege to work with someone who brings such deep senior product expertise. Toon succeeded in bringing focus where that had not been achieved before, not only within the team but also across the wider organisation. He creates an environment where you feel naturally motivated to go the extra mile."
"This has been the year in which I've learned and grown the most in my product management journey."
Leenke De Donder
Product Person
My Approach
We start by understanding what's actually happening — not what you assume is happening. Then we fix the root cause, not the symptoms.
Clarity
Deep Dive · Days
I immerse myself in your situation. I look at your product, your metrics, your processes, your team dynamics. I talk to people — inside and outside your organisation. The goal is to identify the real blockers, not the ones that are easiest to see.
Expect: A clear diagnosis of what's actually blocking your results, with prioritised recommendations.
Focus
Targeted Fixes · Weeks
We tackle the highest-impact blockers first. This might mean redesigning how you do discovery. Or restructuring your roadmap around outcomes instead of features. Or having the hard conversations about what's not working.
Expect: Concrete improvements in place, with early signs of impact visible.
Momentum
Optional · Months
If deeper change is needed, I can work alongside your team to embed new ways of working. Not as a consultant who leaves a deck and disappears, but as a hands-on partner who helps you build sustainable habits.
Expect: A team that's learned to identify and fix problems themselves, with measurable improvement in your key metrics.
What You Get
Root Cause Analysis
Understanding what's actually blocking your results — not surface symptoms, but the real issues.
Prioritised Action Plan
A clear roadmap of what to fix first, second, and third — based on impact and effort.
Quick Wins
Immediate improvements you can implement while working on deeper changes.
Customer Reconnection
Fresh insights from talking to actual users about what's working and what's not.
Process Improvements
Better ways of working that prevent the same problems from recurring.
Aligned Team
Everyone understanding the real challenges and committed to fixing them together.
Who This Is For
This is for you if...
- ✓ You have a product with users, but traction isn't where you expected
- ✓ Your team is working hard but results aren't matching the effort
- ✓ You've tried various fixes but nothing seems to stick
- ✓ You want an outside perspective on what's really going on
- ✓ You're ready to make real changes, not just cosmetic ones
This is NOT for you if...
- You're looking for someone to blame for your problems
- You want validation that everything you're doing is right
- You're not willing to question your current approach
- You expect improvements without making changes
Read More
From Assumptions to Insights: Customer Discovery That Works
Learn the 4 forces framework that reveals why customers really switch (it's not features). Transform your discovery meetings into invaluable validation sessions.
Want to Improve Your Team's Performance? Make Things Simpler!
When effort spent on features takes much longer than expected, it's often complexity that's killing performance.
TWIL 2024/06 - About Improving Software Delivery
Why you sometimes need to work on the invisible foundations to structurally improve your delivery performance.
The Power of Systems Thinking Applied to Business Cases
Diving into business cases - but not with the classical Excel table. A systems thinking approach.
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Ready for an honest conversation?
I offer a free expert session around this topic.
No pitch, no pressure. Just an honest look at where you are,
with relevant advice for next steps — with or without me.
Free Expert Session
Up to 3 hours · Honest assessment · No commitment