I'm an all-round product & tech leader who's been there — years in the trenches with startups, scale-ups, and corporate innovation. Now I help teams that have no need or budget to bring on a full-time senior person. My approach: clarity in days, focus in weeks, momentum in months.
Book a Free Expert Session
Trusted by teams at
Click the one that resonates most with your situation
"What is the right thing to build?"
For early-stage teams, new product initiatives, and founders or managers who want to validate their direction before building.
"I need a roadmap I can trust"
For teams whose roadmap has become a wishlist — when priorities shift constantly and nobody trusts the plan anymore.
"We're not getting the results we hoped for"
For existing teams with traction problems, stalled products, or feature factories that aren't moving the needle.
"Our architecture is holding us back"
For teams where product and tech are out of sync — when architecture decisions undercut product goals, or product asks break the system.
"My product team(s) need(s) help"
For team dynamics challenges, scaling pains, and capability building — when talented people aren't performing like they should.
"How do I make smart AI decisions for my product?"
For product managers and product owners navigating AI — whether you want to boost your own effectiveness or integrate AI features without falling into common traps.
"Toon brings deep knowledge and hands-on experience that command respect, both technically and organisationally. His ability to focus on what truly matters, coupled with his open communication, made our collaboration highly effective."
"I wouldn't hesitate to work with him again!"
Hans Van Winckel
Managing Director 4411 (Be-Mobile)
"Toon's enthusiasm and can-do spirit uplifted our team. His cooperative nature and holistic thinking enhanced our strategies, ensuring everyone grasped the big picture."
"A true asset to any team!"
Chris Van der Auwera
Partner Public Sector
"Toon's strong grasp of the desirability, viability, and feasibility of projects really stood out. His background as a former start-up co-founder brought a hands-on perspective."
"I learned a lot and would gladly work with him again."
Eva Vergucht, PhD
Senior Consultant Business Analysis
"I can recommend Toon to any organisation that needs a strategic view on product development. He's a wealth of knowledge, both on the technical side and the market side."
"Essential for many organisations."
Kurt Ryckaert
Senior Manager
"Toon succeeded in bringing focus where that had not been achieved before, not only within the team but also across the wider organisation. He creates an environment where you feel motivated to go the extra mile."
"The year I've learned and grown the most."
Leenke De Donder
Product Person
"Toon's ability to bridge the gap between technical and business sides was inspirational. The trust and opportunities I got under his leadership were rocket fuel for my career."
"I could not have wished for a better first employer."
Thomas De Keyser
Product Owner
"Toon's dedication to growth cultivated a vibrant and trusting workspace where we explored new ideas and continuously improved. His approach stimulated my self-confidence."
"An Enriching Experience!"
Matteo Pierro
Senior Software Craftsperson
"Toon's enthusiasm created a welcoming workplace where everyone felt safe to innovate and learn from mistakes. Working with Toon, I've confidently explored diverse roles."
"A great place to start my career!"
Nele Rober
Software Engineer
"Toon's ability to craft compelling visions and innovative solutions was not just future-aware but transformational. His strategic foresight set a solid foundation for our future."
"A Very Impactful Experience!"
Maarten Landuyt
Co-Founder of Skryv & COO
"The mentorship during my initial professional years at Skryv was indispensable. We evolved from a group of individual developers into a cohesive, well-oiled team."
"Transformative Years!"
Arno Schutijzer
Senior Devops Engineer
Let's have an honest conversation about your challenges and see if I can help.
Book a Free Expert Session
I've spent 20+ years building software and 10+ years founding startups. Kitchen table ideas, searching for money, scaling to >1M EUR, and eventually an exit.
I've also made every expensive mistake in the book — building features for months before doing true discovery, scaling too early, hiring before we had clarity.
Now I help teams avoid those same detours.
I offer a free expert session around this topic.
No pitch, no pressure. Just an honest look at where you are,
with relevant advice for next steps — with or without me.
Free Expert Session
Up to 3 hours · Honest assessment · No commitment